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Message from Earth: Organic Matters

August 29, 2011

This week we’re bringing you a re-post from our friends at Fairware, a distributor of ethical and sustainable promotional products. Reading some of the latest posts on the Product with Purpose blog, we were particularly taken with the following video by Fairware supplier Anvil Organics. Highlighting the sustainability merits of organic over conventional cotton, we thought it was a nice summary of the issue and of particular relevance to our readers considering sustainable programming for uniforms, corporate gifts and give-aways.

We were impressed by this digital short created by one of our suppliers, Anvil Knitwear. The short video released at Farm Aid 25 last October, highlights the impacts of pesticide use on the environment and farmers, encouraging consumers to support organic farming practices.

Anvil Knitwear has made a commitment to double organic cotton production in the US through an agreement with the Texas Organic Cotton Marketing Cooperative. Along with Disney LLC, they’re hoping to encourage conventional cotton farmers to switch to organic methods by offering a premium for their yield.  Anvil will also purchase any of the cotton making the transition to organic at a price close to that offered for organic. Read more about Anvil’s project to plant the seeds of change HERE.

Fairware is proud to carry a full line of Anvil organic apparel. Browse our site or contact us for more information.

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