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Sustainable Purchasing Video demonstrates new media opportunities for staff communication & training

June 21, 2011

Engaging staff in the art and science of sustainable purchasing is a challenge for any organization – so we were thrilled to see this short video from the City of Edmonton (a Reeve Consulting client) which is a great example of staff communication techniques and a cost-effective approach to making green and sustainable purchasing meaningful and tangible for City employees.

The 4 minute video is targeted at administrative and general office staff across the organization and it communicates 3 simple sustainable purchasing guidelines. The video and outreach campaign is part of a broader communication and training strategy that was developed by Reeve Consulting for the City of Edmonton as part of the City’s new comprehensive green and ethical purchasing program that is considering the social and environmental effects of their more than $1 billion annual spend.

Featuring faces from across Edmonton’s municipal departments (including the City’s mayor!), the video explains why selecting products that are environmentally responsible, ethically sourced and feature minimal packaging, helps save money, improve efficiencies and make the City of Edmonton’s operations more sustainable.

Watch the short video on the City of Edmonton’s website by clicking the image below.

City of Edmonton sustainable purchasing video

Click on the image to view the full video at edmonton.ca

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